Since 2016, we have committed to strengthening local journalism, seeing it as critically important to democracy, territorial cohesion and combatting disinformation
For us, communication is a strategic tool to build trust, strengthen local capacities and inform the public in the territories we operate in. Since 2016, we have led courses to train journalists in Casanare – and more recently in Putumayo – in partnership with media outlets and universities to strengthen journalists’ role as key actors in territorial development.
The most recent training program was under the technical leadership of La Silla Vacia and brought together more than 50 journalists in five weeks of face-to-face and virtual training. The program covered contemporary challenges to the profession such as artificial intelligence applied to journalism, financial sustainability of media, digital narratives, disinformation, and coverage with a local focus.
“These initiatives are part of a long-term strategy. We see communication as a tool to connect realities, open conversations and strengthen trust. Our commitment is to create shared value from access to information and responsible journalism,” our Director of Communications Adriana La Rotta explained.
As part of the same commitment, and in partnership with the Humboldt Institute, we also held face-to-face workshops in Casanare and Putumayo on environmental and scientific communication during the first quarter of 2025. These workshops trained 25 local journalists in using tools to cover issues such as biodiversity, climate change, and sustainability.
Both the training program and the workshops reflect our commitment to strengthening regional journalism and connecting communities with possibilities for collective transformation. We will continue to promote these opportunities, seeking to support the media in promoting sustainable changes in their regions rather than simply informing.
